“Whelp. Its definitely pretty.”
Alchemy’s Joel Smith has been riding mountain bikes for over 35 years. Starting out in the dirt on a converted Laguna-brand cruiser in the mid-1980s, his immediate love of the sport turned into a lifelong career. Smith raced both XC and DH in the 1990s (in the now defunct NORBA National Series) and has worked on nearly every aspect of bike development over his nearly 30-year long career.