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EWS Race Report: Northstar, California

Joel Smith

It was a huge weekend this past weekend for Alchemy Factory Racer Cody Kelley as he scored a top ten at a Enduro World Series event. Kelley finished in 7th place at the Northstar, California race, a career-high finish for the Salt Lake City native. Equally impressive is that Kelly piloted Alchemy’s new nine7five mixed wheel mullet bike, which uses a 29-inch front wheel combined with a 27.5 rear wheel.

“It was really two solid days of racing for me,” said Kelley after the event. “The conditions were dry, dusty and loose, which suits me well, but also presents a lot of opportunities to make mistakes. I am happy to have ridden up to my potential and get the kind of result I am capable of.”

Kelley is supported by Joe Binatena from The Bike Company in Orange County, California.

“The focus was definitely there this weekend and we had Cody’s nine7five set up so nicely,” said Binatena. “We had done some data acquisition and testing earlier in the week, so the suspension was particularly dialed. Everything was just clicking.”

Next up is the final EWS Race of the Season in Zermatt, Switzerland.


Alchemy’s Joel Smith has been riding mountain bikes for over 35 years. Starting out in the dirt on a converted Laguna-brand cruiser in the mid-1980s, his immediate love of the sport turned into a lifelong career. Smith raced both XC and DH in the 1990s (in the now defunct NORBA National Series) and has worked on nearly every aspect of bike development over his nearly 30-year long career.

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