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Digital Marketing Manager

Are you seeking to combine your passion for the outdoors with once-in-a-career growth opportunities? Alchemy Bikes is the company you’ve always dreamed of working for.  We seek a Digital Marketing Manager to join our high-performing team. Founded in 2008 and headquartered in Denver, Colorado, Alchemy is the leading U.S. direct-to-consumer (DTC), high-end bike brand.  Increasing revenue by 2-3rds in 2020, this is a new position and reports directly to the co-owner.  If you’re a digital marketing and eCommerce rockstar, apply today.

Job Duties

  • Lead the design, execution, and measurement of digital marketing programs and campaigns, including email marketing, paid search/PPC, marketplaces, social media, and digital channels.
  • Project manage and take over ongoing support of and roadmap for new Shopify eCommerce site.
  • Develop and manage marketing calendar.
  • Develop and deploy content, including writing copy and organizing videos and images, across channels, including social media.
  • Enhance our organic search / SEO program, including on-page and technical.  Develop, measure, and optimize an off-page and back-link program.
  • Develop, target, and measure audiences to drive incremental traffic to our eCommerce AlchemyBikes.com website.
  • Monitor ad spend to ensure we achieve our revenue goals.  Forecast key performance indicators (KPIs).
  • Design, develop, test, deploy, and measure email marketing campaigns and programs.
  • Target and query audiences by managing email subscriber data to create personalized and relevant content for our customers and prospects.
  • Manage the troubleshooting of technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required.
  • Test and learn, proactively taking us to the next level.
  • Other duties as assigned.

Experience
Working for an agency or brand, you have honed your digital marketing chops with 2-5+ years of experience in digital marketing, eCommerce, digital campaign execution, digital ads / paid search, organic search / SEO, email marketing, affiliate marketing, and/or analytics.

Good

  • 2 years experience and proven results of Google Ads and paid promotion on Facebook/Instagram.
  • Proven track record designing, executing, and measuring multichannel marketing campaigns and marketing automations.
  • Understanding of Google Analytics and digital marketing software tools.  Google Analytics for Beginners certification preferred with Advanced Google Analytics a plus.
  • Basic working knowledge and experience in Shopify, WordPress, and/or WooCommerce experience required.
  • Working knowledge of organic search / SEO, including on-page and off-page best practices, including working knowledge of how to enhance our eCommerce website.
  • Basic ability with email marketing platforms and tools such as Klaviyo with intermediate skill level preferred.  Practical knowledge of email deliverability best practices, tools, and more.
  • Proven track record in creating, implementing, and managing best practices for digital media buying and trafficking, including campaign setup and tracking pixel targeting.
  • Bachelor’s degree required.

Better

  • You are a search engine marketing (SEM) pro with proven  results on Google Ads, Bing, and Facebook/Instagram.
  • Intermediate copywriting skills for a consumer brand.
  • Ability to troubleshoot basic HTML and CSS.
  • Experience implementing and managing Google Tag Manager.  Google Tag Manager Fundamentals certification a plus, but not required.
  • Familiarity with affiliate and/or influencer marketing.
  • Familiarity with conversion tracking methodologies.

Best

  • Riding your mountain or road bike brings you joy.  You’re stoked to find this dream job that combines your passion and your profession.
  • You’re an expert in paid media and attribution.
  • Hands-on experience in web design and development, including basic HTML / CSS skills and image optimization, desired, but not required.
  • Basic knowledge and understanding of user experience (UX) design best practices, responsive design, and testing.
  • Understanding of dynamic content architecture strategies, tactics, and best practices.
  • Working proficiency with any of the Adobe Creative Suite a plus, but not required.
  • Experience with self-serve digital ad platforms such as Google Marketing Platform (historically known as DoubleClick Campaign Manager) is a nice-to-have, but not required.
  • Familiarity with marketplaces such as eBay and Amazon as well as Amazon Advertising.
  • Hands-on experience with Google Optimize or HotJar desired, but not required.

Soft skills, benefits, and other info

  • Ability to work in a fast-paced and self-starting environment.
  • You are a positive, proactive, and intentional doer.
  • Hyper-organized and comfortable with software tools do our jobs better and faster.
  • Can filter the noise to focus on the top priorities that increase revenues, reduce costs, and keep customers happy.
  • Wants to push yourself out of your comfort zone to the next level.
  • Embraces candor and gives/receives respectful, helpful feedback to colleagues.  We are a no-drama team.
  • Wants to put her/his thumbprint on the future of this company.
  • Must have and maintain a valid driver’s license.
  • Occasional evening or weekend work may occur. Occasional overnight travel (5%).
  • Located at our bike factory in Denver, CO, USA with work-from-home options after proving yourself over the first 90 days.
  • Includes paid time off (PTO), health insurance reimbursement, casual dress code, collaborative culture, deals on our killer bikes, and more.

Apply Today

To apply, email a short (3 paragraphs max) note with resume to careers [at] alchemybikes [dot] com

Annual base salary range is $40,000 to $75,000. Unlike other jobs, we promise a caring team member will take the time to review it.

 

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