The Enduro World Series (EWS) is the epitome of all-terrain mountain bike racing, and we couldn’t be more thrilled to be involved this year. Getting our bikes onto the EWS circuit has been a dream of ours and has driven our mountain bike technology to where it is today. This year, we have two sponsored riders representing The Alchemy Factory Racing Team, Cody Kelley and Anneke Beerten, and in the first two rounds, they’ve already made us incredibly proud.
Check out this excerpt from a recent story in VeloNews about our journey to the Enduro World Series and how Cody and Anneke are putting our mountain bikes on the map:
There’s no recipe for turning a boutique, hand-built bike company into a brand that carries global recognition. But Alchemy Bikes, a small brand from Denver, believes it has a few ingredients that will help. It starts with two world-class enduro mountain bike riders, a team manager and mechanic, a full Enduro World Series (EWS) race schedule, a lot of support from factory sponsors, and a few hundred thousand dollars.
To read the full story, click here. Want more updates on our performance at EWS? Check out our race recaps from Chile and Colombia on the blog, and stay tuned for more as the series continues.